My overall approach to helping partners is set around a set of key capabilities with emphasis on driving partner value. And each plays a role within my Partner Relationship Grid™.

Sample Capabilities

Diagnostic studies
Perform assessments on existing products or services which may be used to identify areas needing action.

Pro-active innovation
Interview customers for product and relationship experience feedback. Share internally with key management, stakeholders.

Management support
Deliver presentations to client's customers and at selected conferences on behalf of client.

Enhance the customer experience
Assess, write, rewrite more relevant marketing collateral and case studies that drive home the sought after unique value.

General product strategy
Review and provide feedback on team's initial product strategy formulation.

Advanced product strategy
Work closely with your team on a set of business case development activities.

Product development and implementation
Provide support at product implementation stage. For instance, serve as cross business unit liaison, and manage vendor relations.



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